At AM Construction we loosely follow the “five stage design process” originally proposed by the Hasso-Plattner Institute of Design at Stanford.  While rules have never served design well, a process of establishing direction, inspiring creativity and testing has proven to be a formula for success.

1. Empathize

The first stage of any design process is to establish an empathetic understanding of the problem that is trying to be solved. This requires an interaction which we call the “discovery meeting”. The sole purpose of this meeting is to further understand each other in order to supply the best product possible. It’s important that we, as designers and builders, can set aside our own assumptions about the world in order to best gain insight into your wants and needs. The only way to do this is through communication.

2. Define (the problem)

What is that we are trying to accomplish?

  • Are we looking to simply update our kitchen cabinets?
  • Are we trying to utilize a better kitchen layout in order to influence the way the room is interacted with?
  • How do we want this space to make us feel?

These are just some examples of the countless questions that need to be answered.

In the real world, perhaps the most important part of all of this is coordinating trying to answer these design questions while simultaneously adhering to the reality that an overwhelming majority of things need to adhere to a BUDGET.

Without an innate understanding of both design needs and budget, it is a waste of all parties time.  It is easy to design something that fulfills your dreams, it is another to design something that fulfills your dreams but also follows your budget.  Furthermore, it is our job to help you best understand how to apply your budget towards your space so that you get the best value possible for your dollar.

3. Ideate

This is where we do our part.  We work as a team to have creativity, functionality and aesthetics all coincide with your budget.  We have found that there is a direct correlation between our ability to effectively communicate with our customers and our ability to provide quality products.

4. Prototype

We use the latest cutting edge technology to provide 3d renderings, virtual walk throughs and physical prints and perhaps most importantly countless samples, in order to provide our customers the best chance of experiencing a space before a hammer is even swung.

5. Test

Customers in conjunction with designer’s insight to rigorously test the proposed product.  This is where we decide if the product being prosed makes people think, behave and feel as intended.  Does the product provide both the form and function originally desired.  It is during this phase that we determine whether or not to cycle back through steps 3 and 4 or whether to move forward with the physical manifestation of the plan.